In today’s world, social media is one of the powerful tools for business growth. The business and technological world is evolving and changing. This means businesses need to understand the importance of social media in business. Businesses need to grow and adapt to stay ahead of the competition and ahead of customers by making use of social media. Any business whether big or small that has no online presence needs to try the power of social media. More than 50% of businesses are using social media for business growth online. Whatever industry you find yourself, there is a social platform for your business. It's something that I have seen bring great value to many businesses in the market.
Through my research, below are the tips that any business can practice to achieve business growth online.
1. Technology is changing the world of business. Traditional marketing is no longer the only means of getting the word about your business out there. Research shows that 65% of American adults use social networks, which means you are denying your business potential customers by not having an online presence. Business social media sites are not used only for exposure but to grow relationships among customers, followers and connections. You get to know the interest of your audience and customers as well as getting feedback from them to improve your services.
2. The influence of technology in the world of business means businesses need to learn the basics and dynamics to succeed and beat the odds. It goes beyond getting an Instagram page or Facebook page. You should not only create your profile and promote your ads to get followers and likes, you have to engage your audience and customers. Make a conversation. Monitoring social media for customer feedback and offering a quick and frequent response can drive real business results. I noticed that businesses that engage with customer service requests via social media earn more revenue per customer.
3. Give valuable contact information on your social media accounts, this is because social media has become the go-to place for consumers who want to learn more about a business. The platform allows businesses to offer the most up-to-date information about anything from products, services, or upcoming events. Provide your customers and audience with valuable contents, something that will benefit them, make fun and interesting post, one that has a call to action to your business. Add hashtags and visuals to your post. Don’t just promote your business, share valuable content on your page.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go, which gives businesses more success with less stress. Don’t sit on the social media fence, take action now if you are not involved.
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